Final Task : Evaluation

How did you attract/ address your Audience?

The use of dark colours in the titles helped the audience to identify the genre and look like a genre that would appeal to them as the colours are dark and the way the writing looks on the screen looks mysterious and are conventional of the type of movie they would normally watch. The use of props and costume helped to identify the story was about the main character which was a teenager this instantly makes the product attractive to teenagers as they feel they can relate to them. The fast moving sequence creates tension and enigma which is also a convention of the type of thriller/mystery film they would watch.
The supernatural figure that appears in the film surprises the audience as this makes the movie different to what other films of this genre making it stand out and maintain originality this would make the audience want to watch the rest of the film to see what else could surprise them and also to see how the character relates to the girl in the film.
A secondary audience of older people who have teenagers themselves may want to see how teenagers are represented in films as normally youths are represented as violent and as being "thugs" but in this film this is not being suggested and therefore parents may feel obliged to watch it as they get to see what other types of teenagers are like. The first opening sequence is shocking to the older audience as well because they don't realise that bullying can lead to this much of a disaster and they wait to watch the rest of the film because they want to see what specifically caused the girl to take an overdose.
The use of sound is also is suggestive of the genre as it isn't upbeat and probably wouldn't attract the stereotypical girly girl. It would attract the target audience because it also sounds quite dark and sounds as if something is going to happen.